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The New Primal

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As a kid growing up in Tampa, Florida, Jason Burke thought it was normal to have extended family and, at times, half the neighborhood drop by for dinner on the regular. It was rare to be a guest around someone else's table; his mom was always the best cook in the room! And why mess with the best, especially at mealtime?

After college, a move to South Carolina's burgeoning food mecca, Charleston, proved a decent sub (but never a replacement) for Mama Burke's Cuban-influenced recipes. The vending machine at work, however, was a different story. Health-minded but ever-carnivorous, Jason began making jerky – with grass-fed beef, simple spices, and a countertop dehydrator – to keep in his desk drawer. Co-workers took notice by sight and by smell! When a handful of favors turned into dozens of orders, the seeds of a bona fide start-up were planted and began to blossom. Surrounded by a team with a can-do attitude, clever branding, and a test kitchen from a food-taster dream, The New Primal launched in 2012. In short order, the meat-eating masses were devouring its thoughtfully-sourced, insanely-good jerky.
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7 products found in The New Primal

Quick View JERKY 28G CHICKEN BUFFALO THE NEW PRIMAL
JERKY 28G CHICKEN BUFFALO THE NEW PRIMAL
  • $3.99
Quick View JERKY 28G TURK THE NEW PRIMAL
JERKY 28G TURK THE NEW PRIMAL
  • $3.99
Quick View JERKY 28G BEEF CLASSIC THE NEW PRIMAL
JERKY 28G BEEF CLASSIC THE NEW PRIMAL
  • $3.99
Quick View JERKY 28G BEEF SPICY THE NEW PRIMAL
JERKY 28G BEEF SPICY THE NEW PRIMAL
  • $3.99
Quick View JERKY 5*.5OZ MATES KIDS CHICKEN APPLE THE NEW PRIMAL
JERKY 5*.5OZ MATES KIDS CHICKEN APPLE THE NEW PRIMAL
  • $10.49

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Quick View SAUCE 340G SMOKY BBQ TNPRI
SAUCE 340G SMOKY BBQ TNPRI
  • $12.99

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Quick View SAUCE 340G MUSTARD BBQ TNPRI
SAUCE 340G MUSTARD BBQ TNPRI
  • $12.99