Matcha NOW offers you fresh, pure matcha whenever you want it. This premium organic matcha is stored dry in the cap. With a twist of the cap, the matcha powder drops into water for a fresh matcha drink - anytime. Hundreds of years ago, matcha was only enjoyed by Buddhist Monks, who served it during long and elaborate ceremonies to heighten their focus and clarity of thought. That was matcha then. This is Matcha NOW. This Matcha Cap technology stores the matcha fresh in the cap, keeping it pure and potent until you're ready to release it. Matcha offers all the health benefits of green tea with ten times the strength. When you drink Matcha NOW, you'll enjoy: • More Energy • Better Focus • Calm, Relaxed Feelings • Rich Antioxidants • Natural Detox This is premium ceremonial grade matcha in every bottle, the highest grade matcha powder, to give you the best taste and the strongest benefits. Most companies infuse their matcha directly into the water before bottling it. However, when matcha is exposed to oxygen, it quickly turns brown and stale, creating an unpleasant experience. Matcha NOW has solved this problem with this Matcha Cap. Storing the matcha in the cap preserves the taste and health benefits until you're ready to drink it, giving you the best matcha experience anytime, anywhere. Why settle for sub-par matcha? Pick up a pack of Matcha NOW, and discover the next level of matcha drinks - right now!