Is it really "Just" Juice? It is, but, it is so much more than "just" juice. As with making a fine wine, or more specifically a wine that receives the VQA certification (Vitner’s Quality Assurance), only the best organic fruit used from just the right region, and harvested at the right time can make a world of difference in the final colour, nutrient value, mouth feel, and taste of our juices. Our Just Juices are harvested for MAXIMUM health benefits first and foremost, with enough delightful taste to enjoy again and again. After all, there’s lots of juices out there to choose from, but you are making the choice for better health and Just Juice can deliver on that promise. To make our famous juice, we simply take the fruit and press it. No dilution with water, nothing added, nothing taken away. As Nature Intended. It’s Just Juice. This organic, Tart Cherry juice is naturally rich in melatonin that can help promote sleep. It is rich in antioxidants that can help reduce inflammation, ease joint pain, and help manage gout.