Vitamin D is produced naturally when our skin is exposed to strong sunlight. However, in the Northern Hemisphere this type of natural light is not available during much of the year, leaving roughly 30% of all Canadians with insufficient levels of vitamin D. Groups including seniors, people with darker skin, vegans and those on a low-protein diet may be at an even greater risk for deficiency. Numerous clinical studies illustrate the importance of adequate vitamin D levels in promoting immune health, reducing risk of respiratory and other infections, and preventing various chronic health conditions. Health professionals in Canada estimate that increased vitamin D blood levels would reduce incidence of osteoporosis, cardiovascular diseases, pneumonia, and other serious conditions.

Supplemental vitamin D at the 1,000 IU dosage has been proven safe for all ages, even infants. Taking into account the higher daily doses (5,000 IU or more) that can be safely recommended by a doctor, Health Canada has raised the maximum daily oral intake level in a supplement to 2,500 IU for adults. Doses like this have been clinically shown to improve osteoporosis-related bone health, as well as reduce risk of viral infection. Such doses have also been linked with reductions in disease risk and mortality in both obese and non-overweight individuals

Product Highlights

• 2,500 IU of vitamin D, the maximum allowed in a Canadian supplement • Preferred vitamin D3 form (cholecalciferol), derived from lanolin from sheep's wool