serum

Face Serums are a lightweight, fast-absorbing liquid that delivers concentrated active ingredients to the skin. It’s typically used after cleansing and before moisturizing. Serums can target specific skin concerns like hydration, anti-aging, brightening, or acne. They often contain potent ingredients like vitamins, antioxidants, peptides, and hyaluronic acid. Using a serum can enhance your skincare routine by providing additional benefits beyond what a moisturizer alone can offer.