All the ingredients in Earthpaste are from the earth. Earthpaste won't be what you are used to because it is completely natural with very few ingredients. Redmond doesn't add titanium dioxide to make it white, nor do they add any foaming agents. Earthpaste is natural in colours - it's how toothpaste should be.

Redmond keeps it real! As a company they have looked for a great toothpaste but they never found one - so they made their own.

Redmond uses real salt, and hydrated bentonite Clay and have added Xylitol and essential oils. Redmond hopes you enjoy their Earthpaste as much as they do! Earthpaste is safe to eat. Rinse or swallow at your discretion - either would be fine. Wet brush before applying. For best, stand tube upright.

And now with the amazing natural whitening abilities of activated charcoal!

Features: No glycerin, no fluoride, simple ingredients, no artificial colouring, no foaming agents

Ingredients:Purified Water, bentonite clay, activated charcoal, non-GMO xylitol, Peppermint Essential Oil, Menthol, sea salt, Tea Tree Oil.