Whether you’re an athlete aiming to perfect your game or someone who just wants more power to get through the day, electrolytes can make all the difference. Fueling your body with the right ingredients helps you become the strongest version of yourself, both mentally and physically.

• Electrolytes are electrically charged minerals that help your body maintain healthy, normal fluid levels in your blood, and inside and outside your cells for optimal hydration, power and strength.
• Each delicious, single serving of Pure Power Electrolytes provides a powerhouse blend of electrolytes, including Magnesium from Dimagnesium Malate, Chloride from Sea Salt, Sodium from Sodium Bicarbonate and Sea Salt, and Potassium from Coconut Water and Potassium Bicarbonate, with zero grams of sugar.
• Pure Power Electrolytes is Certified for Sport^® by the National Sanitation Foundation (NSF) International, which assures the product contains only what is printed on the label and does not include any of the 272+ substances banned by major athletic organizations.

Electrolytes – those essential minerals found in your tissues, blood, urine and other bodily fluids – are crucial to your body’s healthy, normal functioning. Here are just a few of the many roles electrolytes play in your body:

• Help maintain a normal blood pH (acid/alkaline balance)
• Promote healthy muscle contractions, including your heart muscles
• Regulate your body’s fluid levels
• Support normal blood clotting
• Send signals from your heart, muscle and nerve cells to your other cells
• Help your body build new tissue and cells

A proper balance of electrolytes is key. Electrolyte levels must remain within a narrow and precise range, or serious issues may arise.

An electrolyte imbalance can occur for a number of reasons. Certain health conditions can lead to an imbalance, as well as not taking in enough electrolytes after losing fluids due to sweating, fever, vomiting or diarrhea.

You can even run low on electrolytes and feel its effects for a very simple reason…

Why You May Be Feeling Tired

Do you sometimes wake up feeling tired, even after a good night’s rest? Or do you find it difficult – if not impossible – to awaken on time without an alarm? If the answer to either is “yes,” and you find yourself feeling tired and needing to refill your coffee cup to get through your day, you’re not alone.

A recent poll found that only one in seven Americans wakes up feeling fully refreshed every day. Nearly half, or 45%, of those sleeping seven to eight hours each night report feeling tired as much as three times a week.

Surprisingly, feeling tired isn’t always due to lack of sleep. You may simply be dehydrated.

It’s estimated that 75% of Americans may be chronically dehydrated. Most people simply don’t drink enough water, but other factors can put you at risk for dehydration, too. Think about it… your body is 60% water, muscles are 75% water, and your brain 85%. Doesn’t it make sense they would be affected if you didn’t consume sufficient water?

Even mild dehydration can impact your everyday performance. Research shows that as little as 1% below optimal hydration levels can cause you to feel significantly more tired and mentally unfocused than if you were properly hydrated.

Physical activity can compound the situation, too. A study looked at the combined effects of mild dehydration and exercise on cognitive performance and mood of 26 young men.

Adverse changes in vigilance and cognition were reported by the men, along with increased tension and anxiety, as well as fatigue. How could just a slight drop in your hydration have such a dramatic effect on your energy and mood?

How Dehydration Affects Your Performance and Health

Dehydration can make you feel tired, affect your mood and even your motivation. Plus, it can have major effects on your health…

When you’re dehydrated, your blood volume decreases, sometimes with a corresponding drop in blood pressure (but not always). Decreased blood volume and blood pressure can mean less blood flow to your vital organs, such as your brain and heart.

Your blood flow delivers nutrients and oxygen to your organs, so it’s easy to see how even a slight decrease in blood flow due to dehydration might leave you feeling less mentally sharp and less energetic.

Your muscles suffer, too, from a lack of oxygen and nutrients. This can lead you to feeling fatigued faster and having less endurance, which can ultimately affect your physical performance.

It’s not only your brain, heart and muscles that pay the price of dehydration – your cells and tissues can suffer, too.

Every cell in your body, as well as your organs, muscles and body systems, require a certain ratio of water and something else – electrolytes – to function properly.

Electrolytes play a particularly important role in keeping your heart, muscle and nerve cells functioning optimally.

Rehydrate Your Body, as You Recharge Your Electrolytes With Pure Power Electrolytes

To become the strongest version of you – and help you unlock your pure potential, mentally or physically – you need the right ingredients: water and electrolytes.

When hydrating (and rehydrating) your body, electrolytes are key. Drinking too much water – without getting enough electrolytes, especially sodium – can lead to overhydration.

Also known as hyponatremia, overhydration is a potentially dangerous situation that causes your blood sodium levels to drop too low. This can lead to muscle cramps and weakness, nausea, vomiting, lethargy, headaches, and confusion.

Besides sodium, two other electrolytes are frequently involved in electrolyte imbalances – potassium and chloride. To be truly useful, any electrolyte drink you choose must include these three electrolytes.

 

      

To help you get the essential electrolytes you need to function at your peak, we’ve formulated Pure Power Electrolytes, our premier powdered electrolyte formula.

Individually packaged, each single-serving packet of Pure Power Electrolytes provides a powerhouse of electrolytes, including:

• Chloride from Sea Salt.
• Sodium from Sodium Bicarbonate and Sea Salt.
• Potassium from Coconut Water and Potassium Bicarbonate.
• Magnesium from Dimagnesium Malate.

Simply mix a packet with a glass of water or your favorite beverage, and you’re ready to go.

Many electrolyte drinks on the market today are high in sugar. In fact, the typical 8 oz. drink contains a whopping 14 grams of sugar, and sugar is the last thing your body needs when you are dehydrated and electrolyte-depleted, so I recommend avoiding sugar-sweetened drinks.

Sweetened with Organic Stevia, Pure Power Electrolytes contains zero grams of sugar, 5 calories and 1 gram of carbs per serving, making it the perfect keto-friendly and low-calorie option for rehydrating and rebalancing your body’s electrolytes.

Fast, convenient hydration has never been tastier, either. Pure Power Electrolytes comes in a delicious powder that, once added to water, provides a silky-smooth base of coconut water, with a natural watermelon and cucumber flavor.

Now, let’s take a closer look at why these electrolytes are so important…

The Type of Salt Your Body Really Needs

There’s no question your body needs salt, or specifically, the chlorine and sodium and other trace minerals found in pure salt.

In fact, researchers have discovered a link between low-sodium diets and an increased risk of death in people with heart concerns. They also found that low-sodium intake may actually raise the risk of death for those with blood sugar issues.

A deficiency in salt – sodium chloride – can also:

• Reduce your absorption of vitamin C, and impact your bone health and strength.
• Impair digestion and contribute to acid reflux, as the chloride in salt makes up hydrochloric acid to break down food in your stomach.
• Potentially lead to an increase in insulin resistance in healthy individuals.
• Raise your levels of triglycerides and LDL cholesterol.
• Impact your performance if you are an athlete.

Consuming any type of salt isn’t the answer. Even some of the best sea salts derived from our oceans today contain many pollutants, like plastics and traces of heavy metals. There’s a big difference in what sits in most salt shakers and what your body actually requires for optimal function.

Common table salt (sodium chloride) is a refined, processed salt that is “chemically cleaned”. This type of refined salt, which lacks the important minerals that your body needs, is what’s added to almost every preserved product and processed food.

Inorganic sodium chloride from refined salt can actually work against maintaining an ideal fluid balance and can overburden your body’s elimination systems, including your liver, kidneys, intestines, respiratory tract, skin and lymph system.

Unrefined salt, on the other hand, contains naturally occurring trace minerals, including potassium, to help support proper fluid balance. The potassium in unrefined salt encourages your kidneys to excrete excess amounts of sodium, thus helping to preserve your crucial sodium-to-potassium ratio.

Your body functions optimally when it has adequate mineral levels and salt intake. Only unrefined salt can provide both of these requirements.

However, even certain unrefined salts can be problematic. To tackle the serious issues of pollution, heavy metals and plastics, many sea salt producers are now refining their salt, which removes many, if not all the beneficial minerals.

Bottom line… Most of today's sea salt simply isn’t as healthy as it once was.

The Ideal Salt for Your Body: Pure Ancient Sea Salt

All salt comes from the same original source – the sea. While some of the salt we consume today is collected from the actual sea, some salt is harvested from vast underground deposits from oceans that dried up many centuries ago, long before industrial pollution became an issue.

Millions of years ago an ancient sea called the Sundance Sea covered what’s now the Western United States and the Pacific Northwest. Geologists believe this large inland sea formed during the Jurassic Period – a time of warm, wet climate and abundant life, including dinosaurs.

During this period, the Sundance Sea flooded and evaporated repeatedly. Eventually, the earth shifted and the waters of the Sundance Sea completely retreated beneath the surface, leaving behind a massive, underground mountain of natural, crystalized salt.

Because it is underground, protected under layers of volcanic ash and bentonite clay that deposited long before the earth experienced modern-day pollution, this salt deposit remains protected from manmade pollution and microplastics.

Located in Utah, this unique pink salt is as pure and natural as salt comes. This unrefined salt provides more than 60 natural trace minerals, including potassium. Known as Real Salt^® Ancient Sea Salt, it’s the only ancient sea salt sustainably harvested in the U.S. from a single traceable source.

Our Pure Power Electrolytes contains this pristine ancient sea salt to provide you with chloride and sodium, as well as its full array of trace minerals.